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How to generate effective press releases for social networks /
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Social media releases: what they are, what they aren't, an...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Upper Saddle River, N.J.] :
[FTPress Delivers],
[©2010]
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| Colección: | FTPress Delivers elements.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Solis, Brian. | |
| 245 | 1 | 0 | |a How to generate effective press releases for social networks / |c Brian Solis, Deirdre Breakenridge. |
| 260 | |a [Upper Saddle River, N.J.] : |b [FTPress Delivers], |c [©2010] | ||
| 300 | |a 1 online resource ([8] pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a FTPress Delivers elements | |
| 500 | |a Cover title. | ||
| 500 | |a Imprint from cover p. [3]. | ||
| 500 | |a Excerpted from: Putting the public back in public relations, by Brian Solis and Deirdre Breakenridge. Cf. resource description page (viewed March 11, 2010). | ||
| 505 | 0 | |a Intro -- Cover -- Traditional Releases -- Customer-Focused News Releases -- SEO (Search Engine Optimization) Press Releases -- Social Media Releases -- What SMRs Are Not -- A Final Word on SMRs -- The Brand New World of New Releases. | |
| 520 | |a This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Social media releases: what they are, what they aren't, and how to make the most of them. PR's latest "new shiny object" is the social media release (SMR). Originally introduced by Todd Defren in response to Tom Foremski's call for the death of press releases, it represents a new socially rooted format that complements traditional and SEO news releases by combining news facts and social assets in one improved, easy-to-digest tool. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Public relations. | |
| 650 | 0 | |a Press releases. | |
| 650 | 0 | |a Social media |x Economic aspects. | |
| 650 | 0 | |a Online social networks. | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 6 | |a Communiqués de presse. | |
| 650 | 6 | |a Médias sociaux |x Aspect économique. | |
| 650 | 6 | |a Réseaux sociaux (Internet) | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 7 | |a press releases. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Online social networks |2 fast | |
| 650 | 7 | |a Press releases |2 fast | |
| 650 | 7 | |a Public relations |2 fast | |
| 650 | 7 | |a Social media |x Economic aspects |2 fast | |
| 700 | 1 | |a Breakenridge, Deirdre. | |
| 700 | 1 | |a Solis, Brian. |t Putting the public back in public relations. | |
| 700 | 1 | |a Breakenridge, Deirdre. |t Putting the public back in public relations. | |
| 830 | 0 | |a FTPress Delivers elements. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780131377769/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a EBSCOhost |b EBSC |n 1596808 | ||
| 938 | |a YBP Library Services |b YANK |n 14830204 | ||
| 994 | |a 92 |b IZTAP | ||