How to generate effective press releases for social networks /

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Social media releases: what they are, what they aren't, an...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Solis, Brian
Otros Autores: Breakenridge, Deirdre
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Upper Saddle River, N.J.] : [FTPress Delivers], [©2010]
Colección:FTPress Delivers elements.
Temas:
Public relations.
Press releases.
Social media > Economic aspects.
Online social networks.
Relations publiques.
Communiqués de presse.
Médias sociaux > Aspect économique.
Réseaux sociaux (Internet)
public relations.
press releases.
BUSINESS & ECONOMICS > Advertising & Promotion.
Online social networks
Press releases
Public relations
Social media > Economic aspects
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Social media releases: what they are, what they aren't, and how to make the most of them. PR's latest "new shiny object" is the social media release (SMR). Originally introduced by Todd Defren in response to Tom Foremski's call for the death of press releases, it represents a new socially rooted format that complements traditional and SEO news releases by combining news facts and social assets in one improved, easy-to-digest tool.
Notas:Cover title.
Imprint from cover p. [3].
Excerpted from: Putting the public back in public relations, by Brian Solis and Deirdre Breakenridge. Cf. resource description page (viewed March 11, 2010).
Descripción Física:1 online resource ([8] pages).
ISBN:9780131377769
0131377760
0131377779
9780131377776

Ejemplares similares