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PR 2.0 in a Web 2.0 world : what is public relations 2.0? /
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Discover the new public relations for the Web 2.0 era--and what...
| Clasificación: | Libro Electrónico |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Upper Saddle River, N.J.] :
[FTPress Delivers],
[©2010]
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| Colección: | FTPress Delivers elements.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Discover the new public relations for the Web 2.0 era--and what it means to you , the PR professional or client. Web 2.0 introduced the new read/write Web paradigm, where hosts and participants contribute to a more collaborative Web experience. It's not the tools that make Web 2.0 or New PR what it is today; it's the many people who collaborate and share information every day in communities, demonstrating how the latest Web tools can facilitate conversations and foster relationships.... |
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| Notas: | Cover title. Imprint from cover p. [3]. Excerpted from: Putting the public back in public relations, by Brian Solis and Deirdre Breakenridge. Cf. resource description page (viewed March 11, 2010). |
| Descripción Física: | 1 online resource ([7] pages). |
| ISBN: | 9780131377813 0131377817 0131377825 9780131377820 |