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"Pay as you wish" pricing /
This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats. What your business can learn from Radiohead's successful experiment with "pay as you wish" pricing. On October 9, 2007, the English alternati...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Upper Saddle River, N.J.] :
[FTPress Delivers],
[Ã2010]
|
| Colección: | FTPress Delivers elements.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 008 | 100319s2010 nju o 000 0 eng d | ||
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| 100 | 1 | |a Raju, Jagmohan Singh, |d 1954- | |
| 245 | 1 | 0 | |a "Pay as you wish" pricing / |c Jagmohan Raju, Z. John Zhang. |
| 260 | |a [Upper Saddle River, N.J.] : |b [FTPress Delivers], |c [Ã2010] | ||
| 300 | |a 1 online resource ([6] pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a FTPress Delivers elements | |
| 500 | |a Cover title. | ||
| 500 | |a Imprint from cover p. [3]. | ||
| 500 | |a Excerpted from: Smart Pricing, by Jagmohan Raju and Z. John Zhang. Cf. resource description page (viewed March 8, 2010). | ||
| 504 | |a Includes bibliographical references. | ||
| 520 | |a This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats. What your business can learn from Radiohead's successful experiment with "pay as you wish" pricing. On October 9, 2007, the English alternative rock band Radiohead began an experiment: Rather than price their music conventionally, they let their fans pay whatever they wanted to download their latest 10-song album, In Rainbows . At the inrainbows.com checkout page, visitors found an empty price box. When they clicked on it, a message said, "It's up to you.".... | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Pricing. | |
| 650 | 6 | |a Prix |x Fixation. | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Pricing. |2 fast |0 (OCoLC)fst01076230 | |
| 700 | 1 | |a Zhang, Z. John. | |
| 700 | 1 | |a Raju, Jagmohan Singh, |d 1954- |t Smart pricing. | |
| 700 | 1 | |a Zhang, Z. John. |t Smart pricing. | |
| 830 | 0 | |a FTPress Delivers elements. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780132467483/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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