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Crowdsourcing your sales : let your customers sell themselves (and others) /
This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. How to build a crowdsourced, word-of-mouth sales and marketing operation that works! As P&G's...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Upper Saddle River, N.J.] :
[FTPress Delivers],
[©2010]
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| Colección: | FTPress Delivers elements.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Libert, Barry. | |
| 245 | 1 | 0 | |a Crowdsourcing your sales : |b let your customers sell themselves (and others) / |c Barry Libert, Jon Spector ; foreword by Don Tapscott. |
| 260 | |a [Upper Saddle River, N.J.] : |b [FTPress Delivers], |c [©2010] | ||
| 300 | |a 1 online resource ([8] pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 490 | 1 | |a FTPress Delivers elements | |
| 500 | |a Cover title. | ||
| 500 | |a Imprint from cover p. [3]. | ||
| 500 | |a Excerpted from: We are smarter than me, by Barry Libert and Jon Spector. Cf. resource description page (viewed March 4, 2010). | ||
| 520 | |a This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. How to build a crowdsourced, word-of-mouth sales and marketing operation that works! As P&G's Web site boasts, "Three billion times a day P&G brands touch the lives of people around the world." But the company has another, very different line of business. It offers the services of hundreds of thousands of moms and teenagers as word-of-mouth marketers-for its own divisions and those of other organizations as well. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Strategic alliances (Business) | |
| 650 | 0 | |a Social participation |x Economic aspects. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Customer services. | |
| 650 | 0 | |a Marketing research. | |
| 650 | 6 | |a Alliances stratégiques (Affaires) | |
| 650 | 6 | |a Participation sociale |x Aspect économique. | |
| 650 | 6 | |a Service à la clientèle. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Customer relations. |2 fast |0 (OCoLC)fst00885533 | |
| 650 | 7 | |a Customer services. |2 fast |0 (OCoLC)fst00885545 | |
| 650 | 7 | |a Marketing research. |2 fast |0 (OCoLC)fst01010284 | |
| 650 | 7 | |a Strategic alliances (Business) |2 fast |0 (OCoLC)fst01134349 | |
| 700 | 1 | |a Spector, Jon, |d 1956- | |
| 700 | 1 | |a Libert, Barry. |t We are smarter than me. | |
| 700 | 1 | |a Spector, Jon, |d 1956- |t We are smarter than me. | |
| 830 | 0 | |a FTPress Delivers elements. | |
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