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Crowdsourcing your brand : how to tap customer desire /
This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. Get your customers to help you build your brand, enhance your offerings, and broaden your base of buyer...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Upper Saddle River, N.J.] :
[FTPress Delivers],
[©2010]
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| Colección: | FTPress Delivers elements.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Libert, Barry. | |
| 245 | 1 | 0 | |a Crowdsourcing your brand : |b how to tap customer desire / |c Barry Libert, Jon Spector ; foreword by Don Tapscott. |
| 260 | |a [Upper Saddle River, N.J.] : |b [FTPress Delivers], |c [©2010] | ||
| 300 | |a 1 online resource ([8] pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a FTPress Delivers elements | |
| 500 | |a Cover title. | ||
| 500 | |a Imprint from cover p. [3]. | ||
| 500 | |a Excerpted from: We are smarter than me, by Barry Libert and Jon Spector. Cf. resource description page (viewed March 4, 2010). | ||
| 520 | |a This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. Get your customers to help you build your brand, enhance your offerings, and broaden your base of buyers! There are several ways your company can tap the priceless desire of customers to expand your product or service base. Starting with MasterCard, a pioneer in tapping the online community for help in selling services and products, a few examples are included.... | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Strategic alliances (Business) | |
| 650 | 0 | |a Social participation |x Economic aspects. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Customer services. | |
| 650 | 0 | |a Marketing research. | |
| 650 | 6 | |a Alliances stratégiques (Affaires) | |
| 650 | 6 | |a Participation sociale |x Aspect économique. | |
| 650 | 6 | |a Service à la clientèle. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Customer services |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 7 | |a Strategic alliances (Business) |2 fast | |
| 700 | 1 | |a Spector, Jon, |d 1956- | |
| 700 | 1 | |a Libert, Barry. |t We are smarter than me. | |
| 700 | 1 | |a Spector, Jon, |d 1956- |t We are smarter than me. | |
| 830 | 0 | |a FTPress Delivers elements. | |
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