Cargando…
The role of marketing in launching new products /
"This Element is an excerpt from 'From concept to consumer: How to turn ideas into money' by Phil Baker. Maximize your new product's chances of success by optimizing the role of marketing throughout the entire product development process"--Resource description page.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
Pearson Education Pub. as FTPress Delivers,
©2010.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ia 4500 | ||
|---|---|---|---|
| 001 | OR_ocn560270469 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 100319s2010 nju o 000 0 eng d | ||
| 040 | |a UMI |b eng |e pn |c UMI |d OCLCQ |d SINTU |d OCLCF |d OCLCO |d OCLCQ |d EBLCP |d OCLCQ |d OCLCO |d CZL |d OCLCO |d OCLCQ |d OCLCO | ||
| 019 | |a 1027148858 | ||
| 020 | |a 9780132143356 | ||
| 020 | |a 0132143356 | ||
| 020 | |z 9780137061167 | ||
| 020 | |a 0137061161 | ||
| 020 | |a 9780137061167 | ||
| 029 | 1 | |a CHBIS |b 006151381 | |
| 035 | |a (OCoLC)560270469 |z (OCoLC)1027148858 | ||
| 037 | |a CL0500000059 |b Safari Books Online | ||
| 050 | 4 | |a HF5415.153 |b .B35 2010 | |
| 082 | 0 | 4 | |a 658.575 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Baker, Phil, |d 1943- | |
| 245 | 1 | 4 | |a The role of marketing in launching new products / |c Phil Baker. |
| 260 | |a Upper Saddle River, N.J. : |b Pearson Education Pub. as FTPress Delivers, |c ©2010. | ||
| 300 | |a 1 online resource ([9] pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a "An e-burst of inspiration from the best books"--Cover. | ||
| 520 | |a "This Element is an excerpt from 'From concept to consumer: How to turn ideas into money' by Phil Baker. Maximize your new product's chances of success by optimizing the role of marketing throughout the entire product development process"--Resource description page. | ||
| 588 | 0 | |a Resource description page (viewed Mar. 15, 2010). | |
| 505 | 0 | |a Intro -- Cover -- Product Definition -- Market Testing -- Focus Groups -- Industry Experts -- Other Methods -- Product Positioning -- Establishing Price. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a New products |x Marketing. | |
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Product management. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 6 | |a Produits commerciaux |x Gestion. | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 7 | |a New products |x Marketing |2 fast | |
| 650 | 7 | |a Product management |2 fast | |
| 700 | 1 | |a Baker, Phil, |d 1943- |t From concept to consumer. | |
| 776 | 0 | 8 | |i Print version: |a Baker, Phil, 1943-. |t Role of marketing in launching new products. |d Upper Saddle River, N.J. : Pearson Education publishing as FTPress Delivers, ©2010 |z 9780137061167 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780132143356/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL5135693 | ||
| 994 | |a 92 |b IZTAP | ||