The role of marketing in launching new products /

"This Element is an excerpt from 'From concept to consumer: How to turn ideas into money' by Phil Baker. Maximize your new product's chances of success by optimizing the role of marketing throughout the entire product development process"--Resource description page.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Baker, Phil, 1943-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Temas:
New products > Marketing.
Marketing research.
Product management.
Marketing > Recherche.
Produits commerciaux > Gestion.
Marketing research
New products > Marketing
Product management
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"This Element is an excerpt from 'From concept to consumer: How to turn ideas into money' by Phil Baker. Maximize your new product's chances of success by optimizing the role of marketing throughout the entire product development process"--Resource description page.
Notas:"An e-burst of inspiration from the best books"--Cover.
Descripción Física:1 online resource ([9] pages)
ISBN:9780132143356
0132143356
0137061161
9780137061167

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