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The Constant Contact guide to email marketing /
The leading email marketing firm shows you how to create high-impact, low-cost campaigns. Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your ema...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
©2009.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Groves, Eric |q (Eric S.) | |
| 245 | 1 | 4 | |a The Constant Contact guide to email marketing / |c Eric Groves. |
| 246 | 3 | 0 | |a Guide to email marketing |
| 260 | |a Hoboken, N.J. : |b Wiley, |c ©2009. | ||
| 300 | |a 1 online resource (vii, 214 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 500 | |a Includes index. | ||
| 505 | 0 | |a The Constant Contact Guide to Email Marketing; Contents; Acknowledgements; Chapter 1: The 40 "Know It or Blow It" Rules of Email Marketing; Chapter 2: The Power of Email Relationships; Chapter 3: Making Money: The Economics of Email; Chapter 4: The Benefits of Permission-Based Email Marketing; Chapter 5: Building a Quality Email List; Chapter 6: Making Your Email List More Valuable; Chapter 7: The Three Rules of Valuable Email Content; Chapter 8: Creating Email Content That Leads to Action; Chapter 9: Looking Professional: Choosing an Effective Email Format. | |
| 520 | |a The leading email marketing firm shows you how to create high-impact, low-cost campaigns. Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy--or an annoying waste of your customer's time--depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America's le. | ||
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Electronic mail systems. | |
| 650 | 2 | |a Electronic Mail | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Courrier électronique. | |
| 650 | 7 | |a electronic mail. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Telemarketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Mail Order. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Direct. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a Electronic mail systems |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 710 | 2 | |a Constant Contact, Inc. | |
| 776 | 0 | 8 | |i Print version: |a Groves, Eric (Eric S.). |t Constant Contact guide to email marketing. |d Hoboken, N.J. : Wiley, ©2009 |z 9780470503416 |w (DLC) 2009021637 |w (OCoLC)317456337 |
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