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The intimate supply chain : leveraging the supply chain to manage the customer experience /
Presents a paradigm shift in supply chain thinking. This book explains how effective supply chain management must start with the aim of being as intimate with the customer as possible in order to bring total value to the customer's experience.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Boca Raton :
Auerbach Publications,
Ã2008.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Front cover; Contents; Preface; Acknowledgments; About the Author; Chapter 1. The Revolution in Customer Management: Becoming Intimate with Today's Customer; Chapter 2. Learning to Grow and Prosper in a Global Economy: Realities of Supply Chain Management in the Twenty-First Century; Chapter 3. The Enabling Power of Supply Chains: Leveraging the Process Value Chain to Support Customer Intimacy; Chapter 4. Designing and Maintaining a Delivery Channel: Creating Value Delivery Networks to Drive Customer Intimacy; Chapter 5. The Evolving Supply Chain: From Logistics to the Lean Supply Chain
- Chapter 6. The Adaptive, Demand-Driven Supply Chain: Using the Supply Chain to Manage RiskChapter 7. The Intimate Supply Chain: Using the Supply Chain to Manage the Customer Experience; Chapter 8. Structuring the Intimate Supply Chain: Differentiating Your Supply Chain by Engaging Today's Customer; Chapter 9. Methods and Technologies: Applying Methods and Technologies to Build Intimate Supply Chains; Afterword; Index; Back cover