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The intimate supply chain : leveraging the supply chain to manage the customer experience /

Presents a paradigm shift in supply chain thinking. This book explains how effective supply chain management must start with the aim of being as intimate with the customer as possible in order to bring total value to the customer's experience.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ross, David Frederick, 1948-
Autor Corporativo: CRC Press
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boca Raton : Auerbach Publications, Ã2008.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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