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The intimate supply chain : leveraging the supply chain to manage the customer experience /
Presents a paradigm shift in supply chain thinking. This book explains how effective supply chain management must start with the aim of being as intimate with the customer as possible in order to bring total value to the customer's experience.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Boca Raton :
Auerbach Publications,
Ã2008.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Presents a paradigm shift in supply chain thinking. This book explains how effective supply chain management must start with the aim of being as intimate with the customer as possible in order to bring total value to the customer's experience. |
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| Descripción Física: | 1 online resource (304 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781420064988 1420064983 |