Web analytics 2.0 : the art of online accountability & science of customer centricity /

"Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kaushik, Avinash
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, ©2010.
Colección:Serious skills.
Temas:
Web usage mining.
Internet users > Statistics > Data processing.
Internet marketing.
Web site development.
Analyse du comportement des internautes.
Internautes > Statistiques > Informatique.
Marketing sur Internet.
Sites Web > Développement.
COMPUTERS > Online Services.
COMPUTERS > System Administration > Storage & Retrieval.
Internet marketing
Web site development
Web usage mining
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Ch. 1. The Bold New World of Web Analytics 2.0
  • Ch. 2. The Optimal Strategy for Choosing Your Web Analytics Soul Mate
  • Ch. 3. The Awesome World of Clickstream Analysis: Metrics
  • Ch. 4. The Awesome World of Clickstream Analysis: Practical Solutions
  • Ch. 5. The Key to Glory: Measuring Success
  • Ch. 6. Solving the "Why" Puzzle: Leveraging Qualitative Data
  • Ch. 7. Failing Faster: Unleashing the Power of Testing and Experimentation
  • Ch. 8. Competitive Intelligence Analysis
  • Ch. 9. Emerging Analytics: Social, Mobile, and Video
  • Ch. 10. Optimal Solutions for Hidden Web Analytics Traps
  • Ch. 11. Guiding Principles for Becoming an Analysis Ninja
  • Ch. 12. Advanced Principles for Becoming an Analysis Ninja
  • Ch. 13. The Web Analytics Career
  • Ch. 14. HiPPOs, Ninjas, and the Masses: Creating a Data-Driven Culture
  • Appendix. About the Companion CD.

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