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Web analytics 2.0 : the art of online accountability & science of customer centricity /
"Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
©2010.
|
| Colección: | Serious skills.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Kaushik, Avinash. | |
| 245 | 1 | 0 | |a Web analytics 2.0 : |b the art of online accountability & science of customer centricity / |c Avinash Kaushik. |
| 260 | |a Hoboken, N.J. : |b Wiley, |c ©2010. | ||
| 300 | |a 1 online resource (xxv, 475 pages) : |b illustrations, maps | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 490 | 1 | |a Sybex serious skills | |
| 500 | |a Includes index. | ||
| 520 | |a "Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!"--Resource description page | ||
| 505 | 0 | |a Ch. 1. The Bold New World of Web Analytics 2.0 -- Ch. 2. The Optimal Strategy for Choosing Your Web Analytics Soul Mate -- Ch. 3. The Awesome World of Clickstream Analysis: Metrics -- Ch. 4. The Awesome World of Clickstream Analysis: Practical Solutions -- Ch. 5. The Key to Glory: Measuring Success -- Ch. 6. Solving the "Why" Puzzle: Leveraging Qualitative Data -- Ch. 7. Failing Faster: Unleashing the Power of Testing and Experimentation -- Ch. 8. Competitive Intelligence Analysis -- Ch. 9. Emerging Analytics: Social, Mobile, and Video -- Ch. 10. Optimal Solutions for Hidden Web Analytics Traps -- Ch. 11. Guiding Principles for Becoming an Analysis Ninja -- Ch. 12. Advanced Principles for Becoming an Analysis Ninja -- Ch. 13. The Web Analytics Career -- Ch. 14. HiPPOs, Ninjas, and the Masses: Creating a Data-Driven Culture -- Appendix. About the Companion CD. | |
| 588 | 0 | |a Print version record. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Web usage mining. | |
| 650 | 0 | |a Internet users |x Statistics |x Data processing. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Web site development. | |
| 650 | 6 | |a Analyse du comportement des internautes. | |
| 650 | 6 | |a Internautes |x Statistiques |x Informatique. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Sites Web |x Développement. | |
| 650 | 7 | |a COMPUTERS |x Online Services. |2 bisacsh | |
| 650 | 7 | |a COMPUTERS |x System Administration |x Storage & Retrieval. |2 bisacsh | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Web site development |2 fast | |
| 650 | 7 | |a Web usage mining |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Kaushik, Avinash. |t Web analytics 2.0. |d Hoboken, N.J. : Wiley, ©2010 |z 9780470529393 |w (OCoLC)428776462 |
| 830 | 0 | |a Serious skills. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780470529393/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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