CRM : Redefining Customer Relationship Management.
In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizat...
Clasificación: | Libro Electrónico |
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Autor principal: | Peel, Jeffrey (Autor) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
San Diego :
Digital Press [Imprint], Elsevier Science & Technology Books.
May 2002 ;
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Colección: | Enterprise computing.
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Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
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