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CRM : Redefining Customer Relationship Management.
In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizat...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Diego :
Digital Press [Imprint], Elsevier Science & Technology Books.
May 2002 ;
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| Colección: | Enterprise computing.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 505 | 0 | |a Front Cover; Linux and the Unix Philosophy; Copyright Page; Contents; Foreword; Acknowledgments; Preface; Chapter 1. The Unix Philosophy: A Cast of Thousands; Chapter 2. One Small Step for Humankind; Chapter 3. Rapid Prototyping for Fun and Profit; Chapter 4. The Portability Priority; Chapter 5. Now That's Leverage!; Chapter 6. The Perils of Interactive Programs; Chapter 7. More Unix Philosophy: Ten Lesser Tenets; Chapter 8. Making Unix Do One Thing Well; Chapter 9. Unix and Other Operating System Philosophies; Chapter 10. Through the Glass Darkly: Linux vs. Windows. | |
| 520 | |a In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shi. | ||
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