Web analytics : an hour a day /

Provides information on developing a Web analytics strategy, covering such topics as data collection, qualitative analysis, SEM/PPC analysis, testing platforms, and email and multichannel marketing.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kaushik, Avinash
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, Ind. : Wiley Pub., ©2007.
Colección:Serious skills.
Temas:
Web usage mining.
Internet users > Statistics > Data processing.
Internet marketing.
Web site development.
Analyse du comportement des internautes.
Internautes > Statistiques > Informatique.
Marketing sur Internet.
Sites Web > Développement.
COMPUTERS > Online Services.
COMPUTERS > System Administration > Storage & Retrieval.
Internet marketing
Web site development
Web usage mining
Internet searching.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Ch. 1. Web analytics
  • present and future
  • Ch. 2. Data collection
  • importance and options
  • Ch. 3. Overview of qualitative analysis
  • Ch. 4. Critical components of a successful Web analytics strategy?
  • Ch. 5. Web analytics fundamentals
  • Ch. 6. Month 1 : diving deep into core Web analytics concepts
  • Ch. 7. Month 2 : jump-start your Web data analysis
  • Ch. 8. Month 3 : search analytics
  • internal search, SEO, and PPC
  • Ch. 9. Month 4 : measuring email and multichannel marketing
  • Ch. 10. Month 5 : Website experimentation and testing-shifting the power to customers and achieving significant outcomes
  • Ch. 11. Month 6 : three secrets behind making Web analytics actionable
  • Ch. 12. Month 7 : competitive intelligence and Web 2.0 Analytics
  • Ch. 13. Month 8 and beyond : shattering the myths of Web analytics
  • Ch. 14. Advanced analytics concepts
  • turbocharge your Web analytics
  • Ch. 15. Creating a data-driven culture
  • practical steps and best practices.

Ejemplares similares