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Web analytics : an hour a day /
Provides information on developing a Web analytics strategy, covering such topics as data collection, qualitative analysis, SEM/PPC analysis, testing platforms, and email and multichannel marketing.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, Ind. :
Wiley Pub.,
©2007.
|
| Colección: | Serious skills.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Kaushik, Avinash. | |
| 245 | 1 | 0 | |a Web analytics : |b an hour a day / |c Avinash Kaushik ; [foreword by Jim Sterne]. |
| 260 | |a Indianapolis, Ind. : |b Wiley Pub., |c ©2007. | ||
| 300 | |a 1 online resource (xxxiii, 443 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Sybex serious skills | |
| 520 | |a Provides information on developing a Web analytics strategy, covering such topics as data collection, qualitative analysis, SEM/PPC analysis, testing platforms, and email and multichannel marketing. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a Ch. 1. Web analytics -- present and future -- Ch. 2. Data collection -- importance and options -- Ch. 3. Overview of qualitative analysis -- Ch. 4. Critical components of a successful Web analytics strategy? -- Ch. 5. Web analytics fundamentals -- Ch. 6. Month 1 : diving deep into core Web analytics concepts -- Ch. 7. Month 2 : jump-start your Web data analysis -- Ch. 8. Month 3 : search analytics -- internal search, SEO, and PPC -- Ch. 9. Month 4 : measuring email and multichannel marketing -- Ch. 10. Month 5 : Website experimentation and testing-shifting the power to customers and achieving significant outcomes -- Ch. 11. Month 6 : three secrets behind making Web analytics actionable -- Ch. 12. Month 7 : competitive intelligence and Web 2.0 Analytics -- Ch. 13. Month 8 and beyond : shattering the myths of Web analytics -- Ch. 14. Advanced analytics concepts -- turbocharge your Web analytics -- Ch. 15. Creating a data-driven culture -- practical steps and best practices. | |
| 588 | 0 | |a Print version record. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Web usage mining. | |
| 650 | 0 | |a Internet users |x Statistics |x Data processing. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Web site development. | |
| 650 | 6 | |a Analyse du comportement des internautes. | |
| 650 | 6 | |a Internautes |x Statistiques |x Informatique. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Sites Web |x Développement. | |
| 650 | 7 | |a COMPUTERS |x Online Services. |2 bisacsh | |
| 650 | 7 | |a COMPUTERS |x System Administration |x Storage & Retrieval. |2 bisacsh | |
| 650 | 7 | |a Web usage mining. |2 blmlsh | |
| 650 | 7 | |a Internet users |x Statistics |x Data processing. |2 blmlsh | |
| 650 | 7 | |a Internet marketing. |2 blmlsh | |
| 650 | 7 | |a Web site development. |2 blmlsh | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Web site development |2 fast | |
| 650 | 7 | |a Web usage mining |2 fast | |
| 650 | 7 | |a Internet searching. |2 sears | |
| 776 | 0 | 8 | |i Print version: |a Kaushik, Avinash. |t Web analytics. |d Indianapolis, Ind. : Wiley Pub., ©2007 |z 0470130652 |w (DLC) 2008272725 |
| 830 | 0 | |a Serious skills. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780470130650/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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