Web analytics : an hour a day /

Provides information on developing a Web analytics strategy, covering such topics as data collection, qualitative analysis, SEM/PPC analysis, testing platforms, and email and multichannel marketing.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kaushik, Avinash
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, Ind. : Wiley Pub., ©2007.
Colección:Serious skills.
Temas:
Web usage mining.
Internet users > Statistics > Data processing.
Internet marketing.
Web site development.
Analyse du comportement des internautes.
Internautes > Statistiques > Informatique.
Marketing sur Internet.
Sites Web > Développement.
COMPUTERS > Online Services.
COMPUTERS > System Administration > Storage & Retrieval.
Internet marketing
Web site development
Web usage mining
Internet searching.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Provides information on developing a Web analytics strategy, covering such topics as data collection, qualitative analysis, SEM/PPC analysis, testing platforms, and email and multichannel marketing.
Notas:Includes index.
Descripción Física:1 online resource (xxxiii, 443 pages) : illustrations
ISBN:9780470175057
0470175052
9780470489857
0470489855
0470130652
9780470130650
1280916443
9781280916441

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