Friends with benefits : a social media marketing handbook /

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A tactical guide, filled with tricks, tips, and real-world case studies, "Friends with Benefits" shows how to reach out to the new online influencers to increase a company's online visibility and bring more visitors to its Web site

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Barefoot, Darren, 1974-
Otros Autores: Szabo, Julie, 1975-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco, Calif. : No Starch Press, ©2010.
Temas:
Internet marketing.
Online social networks.
Marketing sur Internet.
Réseaux sociaux (Internet)
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Internet marketing
Online social networks
Soziales Netzwerk
Internet
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • What is social media?
  • Get social media ready
  • Flagging a ride : finding the right bloggers and communities
  • Netiquette : Miss Manners for the Web
  • Stick out your thumb : devising your pitch
  • Measuring success : how to monitor the Web
  • Is social media marketing risky business?
  • Damage control in the digital age
  • Does MySpace still matter?
  • Understanding Facebook
  • Video marketing with YouTube and other video sharing sites
  • The Twitter revolution
  • The power of crowds : understanding and participating in online communities.

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