Brand enigma : decoding the secrets of your brand /

Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and, properly understood, can enable the enterprise to raise innovation, business developme...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bruce, Duncan, 1951-
Otros Autores: Harvey, David, 1945-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, West Sussex, England ; Hoboken, N.J. : Wiley, ©2008.
Temas:
Branding (Marketing)
Business names.
Corporate image.
Organizational effectiveness.
Creative ability in business.
Stratégie de marque.
Raison sociale.
Entreprises > Image.
Efficacité organisationnelle.
Créativité dans les affaires.
branding.
corporate image.
BUSINESS & ECONOMICS > Advertising & Promotion.
Business names
Corporate image
Creative ability in business
Organizational effectiveness
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