The business of media distribution : monetizing film, TV, and video content /

This book focuses on market opportunity and segmentation, intellectual property assets enabling, financing production, theatrical distribution, the home video business, television distribution, internet distribution, ancillary revenues, marketing and making money & net profits, Hollywood account...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ulin, Jeff
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Burlington, MA : Focal Press, ©2010.
Temas:
Motion pictures > Marketing.
Video recordings > Marketing.
Television broadcasting > Marketing.
BUSINESS & ECONOMICS > Industries > Media & Communications.
TECHNOLOGY & ENGINEERING > Telecommunications.
Motion pictures > Marketing
Television broadcasting > Marketing
Video recordings > Marketing
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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