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The business of media distribution : monetizing film, TV, and video content /
This book focuses on market opportunity and segmentation, intellectual property assets enabling, financing production, theatrical distribution, the home video business, television distribution, internet distribution, ancillary revenues, marketing and making money & net profits, Hollywood account...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Burlington, MA :
Focal Press,
©2010.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Ulin, Jeff. | |
| 245 | 1 | 4 | |a The business of media distribution : |b monetizing film, TV, and video content / |c Jeff Ulin. |
| 260 | |a Burlington, MA : |b Focal Press, |c ©2010. | ||
| 300 | |a 1 online resource (xvii, 509 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 504 | |a Includes bibliographical references (pages 462-472) and index. | ||
| 505 | 0 | |a Market opportunity and segmentation : the diverse role of studios and networks -- Intellectual property assets enabling distribution : the business of creating, marketing, and protecting an idea -- Financing production : studios and networks as venture capitalists -- Theatrical distribution -- The home video business -- Television distribution -- Internet distribution, downloads, and on-demand streaming : a new paradigm -- Ancillary revenues : merchandising, video games, hotels, transactional video-on-demand, airlines, and other markets -- Marketing -- Making money : net profits, Hollywood accounting, and the relative simplicity of online revenue sharing. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a This book focuses on market opportunity and segmentation, intellectual property assets enabling, financing production, theatrical distribution, the home video business, television distribution, internet distribution, ancillary revenues, marketing and making money & net profits, Hollywood accounting, and the relative simplicity of online revenue sharing. | ||
| 546 | |a English. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Motion pictures |x Marketing. | |
| 650 | 0 | |a Video recordings |x Marketing. | |
| 650 | 0 | |a Television broadcasting |x Marketing. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x Media & Communications. |2 bisacsh | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING |x Telecommunications. |2 bisacsh | |
| 650 | 7 | |a Motion pictures |x Marketing |2 fast | |
| 650 | 7 | |a Television broadcasting |x Marketing |2 fast | |
| 650 | 7 | |a Video recordings |x Marketing |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Ulin, Jeff. |t Business of media distribution. |d Burlington, MA : Focal Press, ©2010 |z 9780240812007 |w (DLC) 2009039128 |w (OCoLC)449283597 |
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