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Branding TV : Principles and Practices.
Explains branding concepts, teaches how to measure brand equity, and suggests strategies to build brand equity.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Burlington :
Elsevier,
2005.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 020 | |a 0080460437 |q (electronic bk.) | ||
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| 020 | |z 0240807537 |q (pbk.) | ||
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| 050 | 4 | |a HE8700.4 .M25 2005eb | |
| 082 | 0 | 4 | |a 384.550688 |
| 049 | |a UAMI | ||
| 100 | 1 | |a McDowell, Walter. | |
| 245 | 1 | 0 | |a Branding TV : |b Principles and Practices. |
| 250 | |a 2nd ed. | ||
| 260 | |a Burlington : |b Elsevier, |c 2005. | ||
| 300 | |a 1 online resource (169 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 520 | |a Explains branding concepts, teaches how to measure brand equity, and suggests strategies to build brand equity. | ||
| 505 | 0 | |a Introduction to Second Edition; About the Authors; CHAPTER 1: Competition Changes Everything; CHAPTER 2: Branding is Just a Fancy Name for Promotion, Right?; CHAPTER 3: Branding and the Marketing Mix; CHAPTER 4: Why People Like Brands; CHAPTER 5: Sales Promotion as Branding; CHAPTER 6: Say What You Mean, Mean What You Say: The Jargon of Brand Management; CHAPTER 7: TV Brand Equity: Why Brand Equity Is a Good Thing for TV; CHAPTER 8: Learning from Radio; CHAPTER 9: Building TV Brand Equity; CHAPTER 10: Measuring TV Brand Equity; CHAPTER 11: Who's in Charge of the Execution? | |
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references (page 143) and index. | ||
| 546 | |a English. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Television broadcasting. | |
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Television. | |
| 650 | 6 | |a Télévision. | |
| 650 | 6 | |a Produits de marque. | |
| 650 | 7 | |a television (telecommunication system) |2 aat | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING |x Television & Video. |2 bisacsh | |
| 650 | 7 | |a Television |2 fast | |
| 650 | 7 | |a Brand name products |2 fast | |
| 650 | 7 | |a Television broadcasting |2 fast | |
| 650 | 1 | 7 | |a Merken. |2 gtt |
| 650 | 1 | 7 | |a Reclame. |2 gtt |
| 650 | 1 | 7 | |a Televisiestations. |2 gtt |
| 700 | 1 | |a Batten, Alan. | |
| 776 | 1 | |z 9780240807539 | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780240807539/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL270254 | ||
| 994 | |a 92 |b IZTAP | ||