Branding TV : Principles and Practices.

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Explains branding concepts, teaches how to measure brand equity, and suggests strategies to build brand equity.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McDowell, Walter
Otros Autores: Batten, Alan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Burlington : Elsevier, 2005.
Edición:2nd ed.
Temas:
Television broadcasting.
Brand name products.
Television.
Télévision.
Produits de marque.
television (telecommunication system)
TECHNOLOGY & ENGINEERING > Television & Video.
Television
Brand name products
Television broadcasting
Merken.
Reclame.
Televisiestations.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Explains branding concepts, teaches how to measure brand equity, and suggests strategies to build brand equity.
Descripción Física:1 online resource (169 pages)
Bibliografía:Includes bibliographical references (page 143) and index.
ISBN:9780080460437
0080460437
1136034730
9781136034732
1136034749
9781136034749
1280630817
9781280630811
9786610630813
661063081X

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