Cybermarketing : how to use the Internet to market your goods and services /

'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bickerton, Pauline
Autor Corporativo: Chartered Institute of Marketing
Otros Autores: Bickerton, Matthew, Pardesi, Upkar
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford ; Boston : Butterworth-Heinemann, 2000.
Edición:2nd ed.
Temas:
Internet marketing.
Internet advertising.
Marketing sur Internet.
Publicité sur Internet.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Business and Management.
Internet advertising
Internet marketing
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Marketing with the Internet; Finding out about your world and your market; Researching your markets on the Internet; Making your information system work; Segmentation: establishing a niche in the global market; Exploiting your global niche: the best marketing mix; Promoting yourself online; Producing your promotional materials online; E-commerce: selling online; Where is all this taking us?

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