Cybermarketing : how to use the Internet to market your goods and services /
'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Bickerton, Pauline |
Autor Corporativo: | Chartered Institute of Marketing |
Otros Autores: | Bickerton, Matthew, Pardesi, Upkar |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Oxford ; Boston :
Butterworth-Heinemann,
2000.
|
Edición: | 2nd ed. |
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
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