Cybermarketing : how to use the Internet to market your goods and services /

'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bickerton, Pauline
Autor Corporativo: Chartered Institute of Marketing
Otros Autores: Bickerton, Matthew, Pardesi, Upkar
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford ; Boston : Butterworth-Heinemann, 2000.
Edición:2nd ed.
Temas:
Internet marketing.
Internet advertising.
Marketing sur Internet.
Publicité sur Internet.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Business and Management.
Internet advertising
Internet marketing
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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100 1 |a Bickerton, Pauline. 
245 1 0 |a Cybermarketing :  |b how to use the Internet to market your goods and services /  |c Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi. 
250 |a 2nd ed. 
260 |a Oxford ;  |a Boston :  |b Butterworth-Heinemann,  |c 2000. 
300 |a 1 online resource (xvi, 355 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
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347 |a text file 
520 |a 'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: * Increasing the up to date case material * Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes * Adding a new section on marketing information systems * More coverage on electronic direct and 1 to 1 marketing * Covering intranets for Marcomms in more depth * Building on 'Justifying the Business Case' * Updated and expanded information on pricing and branding. This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels. Thorough revision based on successful 1st edition Written by an author team who have advised some of the world's largest companies and consultancies on net strategy. 
505 0 |a Marketing with the Internet; Finding out about your world and your market; Researching your markets on the Internet; Making your information system work; Segmentation: establishing a niche in the global market; Exploiting your global niche: the best marketing mix; Promoting yourself online; Producing your promotional materials online; E-commerce: selling online; Where is all this taking us? 
500 |a "Published in association with the Chartered Institute of Marketing." 
504 |a Includes bibliographical references and index. 
588 0 |a Print version record. 
546 |a English. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Internet marketing. 
650 0 |a Internet advertising. 
650 6 |a Marketing sur Internet. 
650 6 |a Publicité sur Internet. 
650 7 |a BUSINESS & ECONOMICS  |x International  |x Marketing.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Marketing  |x Multilevel.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Exports & Imports.  |2 bisacsh 
650 7 |a Business and Management.  |2 eflch 
650 7 |a Internet advertising  |2 fast 
650 7 |a Internet marketing  |2 fast 
700 1 |a Bickerton, Matthew. 
700 1 |a Pardesi, Upkar. 
710 2 |a Chartered Institute of Marketing. 
776 0 8 |i Print version:  |a Bickerton, Pauline.  |t Cybermarketing.  |b 2nd ed.  |d Oxford ; Boston : Butterworth-Heinemann, 2000  |z 0750647043  |z 9780750647045  |w (DLC) 00044449  |w (OCoLC)43541524 
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