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Cybermarketing : how to use the Internet to market your goods and services /
'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Autor Corporativo: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford ; Boston :
Butterworth-Heinemann,
2000.
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| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | 'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: * Increasing the up to date case material * Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes * Adding a new section on marketing information systems * More coverage on electronic direct and 1 to 1 marketing * Covering intranets for Marcomms in more depth * Building on 'Justifying the Business Case' * Updated and expanded information on pricing and branding. This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels. Thorough revision based on successful 1st edition Written by an author team who have advised some of the world's largest companies and consultancies on net strategy. |
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| Notas: | "Published in association with the Chartered Institute of Marketing." |
| Descripción Física: | 1 online resource (xvi, 355 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780750647045 0750647043 9780080490991 0080490999 9781136412219 1136412212 9786611005986 6611005986 1136412220 9781136412226 1281005983 9781281005984 |