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|a UAMI
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1 |
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|a Hall, Richard,
|d 1944-
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| 245 |
1 |
0 |
|a Brilliant marketing :
|b what the best marketers know, do, and say /
|c Richard Hall.
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| 250 |
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|a 1st ed.
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| 260 |
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|a New York, NY :
|b Pearson Prentice Hall,
|c ©2009.
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| 300 |
|
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|a 1 online resource.
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|a text
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|a computer
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|
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|a Introduction to marketing brilliance -- Have you got the right stuff to be a marketer? -- The marketing battleground : past, present, and future -- On brands and brilliance : how do they work? -- Advertising : the root of the great sales pitch -- How to make advertising work -- Where to advertise so it reaches the people you want to reach -- PR : just give them the facts -- Sponsorship : living close to excitement -- Design is it! -- Direct marketing : the world of measuring results -- Customer relations marketing : the people side of marketing -- Experimental marketing : using the senses to market yourself -- Buzz marketing : when everyone starts talking about you -- Digital marketing : nothing will be the same again -- Branded entertainment : when programmes and advertising join (and other wacky ideas) -- The first steps in creating a marketing campaign -- Refining objectives, messages, mood, and attitude -- How to write a brilliant marketing plan -- How to choose and manage suppliers, agencies, and brilliant people -- The ten ways to manage a marketing campaign -- Sorry : there's been a budget cut -- The art of creative thinking : turning brilliance into reality -- How to run a brilliant marketing workshop -- Why research can be a rude word when you are trying to be brilliant -- As of today, everything's in play.
|
| 590 |
|
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
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| 650 |
|
0 |
|a Marketing.
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| 650 |
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|a Success in business.
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| 650 |
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|a Success
|x Psychological aspects.
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| 650 |
|
6 |
|a Marketing.
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| 650 |
|
6 |
|a Succès dans les affaires.
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| 650 |
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6 |
|a Succès
|x Aspect psychologique.
|
| 650 |
|
7 |
|a marketing.
|2 aat
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| 650 |
|
7 |
|a Marketing
|2 fast
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| 650 |
|
7 |
|a Success in business
|2 fast
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| 650 |
|
7 |
|a Success
|x Psychological aspects
|2 fast
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| 776 |
0 |
8 |
|i Print version:
|a Hall, Richard, 1944-
|t Brilliant marketing.
|b 1st ed.
|d New York, NY : Pearson Prentice Hall, ©2009
|w (DLC) 2009011398
|
| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9780273721239/?ar
|z Texto completo (Requiere registro previo con correo institucional)
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|n brilliantmarketi0000hall
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