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The social media bible : tactics, tools, and strategies for business success /
"'The Social Media Bible' will show you how to build or transform your business into a social media-enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business"--Page 4 of cover
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons,
©2009.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- What is social media?
- The social media ecosystem
- Say hello to social networking
- Everyone's a publisher
- It's not your father's email
- The world of web pages
- The internet forum
- The ubiquitous blog
- The wisdom of the wiki
- A picture is worth a thousand words (photo sharing)
- Talking about the podcast (audio create)
- Got audio? (audio sharing)
- Watch out for vlogs (video create)
- Got video (video sharing)
- Thumbs up for microblogging
- Live from anywhere, it's livecasting
- Virtual worlds, real impact
- Gaming the system: virtual gaming
- RSS, really simple syndication made simple
- Spotlight on search (search engine optimization)
- Marketing yourself (search engine marketing)
- The formidable fourth screen (mobile)
- Let the conversation begin (interpersonal)
- Social networks
- Publish
- Photo
- Audio
- Video
- Microblogging
- Livecasting
- Virtual worlds
- Gaming
- Productivity applications
- Aggregators
- RSS
- Search
- Mobile
- Interpersonal
- The four pillars of social media strategy
- Your social media SWOT analysis
- The ACCESS model
- Evaluate and organize existing resources
- Your implementation plan.