Driving growth through innovation : how leading firms are transforming their futures /

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You?ve read creativity books before, but innovation, as bestselling author Robert B. Tucker explains in this groundbreaking book, is much, much more: it is bringing new ideas to life?to drive growth, profitiablity and competitive advantage. Innovation is fast becoming the critical business skill of...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Tucker, Robert B., 1953-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco : Berrett-Koehler Publishers, ©2008.
Edición:2nd ed., rev. and updated.
Colección:BK business book.
Temas:
Technological innovations > Management.
Technological innovations > United States > Management > Case studies.
Innovations > Gestion.
Innovations > États-Unis > Gestion > Études de cas.
BUSINESS & ECONOMICS > Structural Adjustment.
Technological innovations > Management
United States
Case studies
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • What it takes to drive growth
  • Leading innovation
  • Cultivating the culture
  • Fortifying the idea factory
  • Mining the future
  • Filling the idea funnel
  • Producing powerful products
  • Generating growth strategies
  • Selling new ideas
  • Taking action in your firm.

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