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Google AdWords for dummies /
"Learn to: use the new free tools included in AdWords; work with the new interface and use website optimizer; manage your account with AdWords editor."--Cover page [1] Presents strategies for writing a successful Internet marketing campaign using Google AdWords
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
Wiley Pub.,
©2009.
|
| Edición: | 2nd ed. |
| Colección: | --For dummies.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Jacobson, Howie. | |
| 245 | 1 | 0 | |a Google AdWords for dummies / |c by Howie Jacobson. |
| 250 | |a 2nd ed. | ||
| 260 | |a Hoboken, NJ : |b Wiley Pub., |c ©2009. | ||
| 300 | |a 1 online resource (xvi, 416 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 490 | 1 | |a For dummies | |
| 500 | |a Includes index. | ||
| 520 | |a "Learn to: use the new free tools included in AdWords; work with the new interface and use website optimizer; manage your account with AdWords editor."--Cover page [1] Presents strategies for writing a successful Internet marketing campaign using Google AdWords | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Google AdWordsTM FOR Dummies®, 2nd Edition; About the Author; Dedication; Author's Acknowledgments; Contents at a Glance; Table of Contents; Introduction; About This Book; Conventions Used in This Book; What You Don't Have to Read; Foolish Assumptions; How This Book Is Organized; Icons Used in This Book; Where to Go from Here; Part I: Becoming a Google Advertiser; Chapter 1: Profiting from the Pay-Per-Click Revolution; Introducing AdWords; Where and When the Ads Show; AdWords in the Total Google Context; Pay Per Click: Your Online Gumball Machine. | |
| 505 | 8 | |a The Direct Marketing Difference: Getting Your Prospects to Do SomethingHow to Think Like Your Prospect; Chapter 2: Setting Up Your AdWords Account; Opening a New AdWords Account; Creating Your First Campaign; Managing Your Account; Chapter 3: Managing Your AdWords Account; Running Mission Control with the Campaign Management Tab; Part II: Launching Your AdWords Campaign; Chapter 4: Discovering Your Online Market; Assessing Market Profitability (Don't Dive into an Empty Pool); Taking the Temperature of Your Market -- Advanced Methods; Eavesdropping at the Watering Hole. | |
| 505 | 8 | |a Cutting Through the Clutter with PositioningChapter 5: Choosing the Right Keywords; Decoding Keywords to Read Your Prospects' Minds; Mastering the Three Positive Keyword Formats; Researching Keywords: Strategies and Tools; Finding Sneaky Variations for Fun and Profit; Sorting Keywords into Ad Groups; Deploying Negative Keywords; Adding, Deleting, and Editing Keywords; Chapter 6: Writing Magnetic Ads; Understanding the Three Goals of Your Ad; Tuning Your Ad to the Keyword; Marching to a Different Drummer; Motivating Action in Four Lines; Sending Out a Call to Action. | |
| 505 | 8 | |a Mastering the Medium and Voice at Haiku U. Naming Your Online Store Effectively; Wielding "Black Belt" Techniques for Hyper-Competitive Markets; Following Google's Text-Ad Guidelines; Exploring the Other Ad Formats; Part III: Managing Your AdWords Campaigns; Chapter 7: Deciding Where and When to Show Your Ads; Getting the Most Out of Your Campaigns; Bidding Smart; Chapter 8: Improving Your Campaigns through Keyword Management; Nurturing, Relocating, and Firing Keywords; Resuscitating Poor-Quality Keywords; Managing the 80/20 Way; Chapter 9: Getting It Done with AdWords Tools. | |
| 505 | 8 | |a Improving Your Campaigns with the Optimizer ToolsGetting Feedback from Google with the Ad Performance Tools; Website Optimizer; AdWords Editor; Part IV: Converting Clicks to Clink; Chapter 10: Giving Your Customer a Soft Landing on Your Web Site; Making Your Visitor Shout "That's for Me!"; Defining the Most Desirable Action for the Landing Page; Selling the Most Desirable Action; Chapter 11: Following Up with Your Prospects; Overcoming Your Prospects' Miniscule Online Attention Span; Spinning a Web with an Opt-In; How to "Bribe" Your Prospects to Opt In. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 630 | 0 | 0 | |a Google AdWords. |
| 630 | 0 | 0 | |a Google. |
| 630 | 0 | 7 | |a Google AdWords. |2 blmlsh |
| 630 | 0 | 7 | |a Google. |2 blmlsh |
| 630 | 0 | 7 | |a Google |2 fast |
| 630 | 0 | 7 | |a Google AdWords |2 fast |
| 630 | 0 | 7 | |a Google AdWords. |2 sears |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Internet advertising. | |
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| 650 | 6 | |a Publicité sur Internet. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Telemarketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Mail Order. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Direct. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a Internet advertising |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Internet marketing. |2 sears | |
| 650 | 7 | |a Internet advertising. |2 sears | |
| 776 | 0 | 8 | |i Print version: |a Jacobson, Howie. |t Google AdWords for dummies. |b 2nd ed. |d Hoboken, NJ : Wiley Pub., ©2009 |z 0470455772 |w (DLC) 2009929466 |w (OCoLC)435772823 |
| 830 | 0 | |a --For dummies. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780470455777/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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