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Defending the Brand : Aggressive Strategies for Protecting Your Brand in the Online Arena.

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The best brands attract the most (unwanted) attention.

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Murray, Brian H., 1968- (Autor)
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	New York : Amacom, Sept. 2003.
Temas:	Brand name products. Trademark infringement. Electronic commerce. Product management. Produits de marque. Marques de commerce > Contrefaçon. Commerce électronique. Produits commerciaux > Gestion.
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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