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Defending the Brand : Aggressive Strategies for Protecting Your Brand in the Online Arena.
The best brands attract the most (unwanted) attention.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Amacom,
Sept. 2003.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 037 | |a 0814407544 |b O'Reilly Media | ||
| 050 | 4 | |a HD69.B7M79 2003 | |
| 082 | 0 | 4 | |a 658.8/27 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Murray, Brian H., |d 1968- |e author. | |
| 245 | 1 | 0 | |a Defending the Brand : |b Aggressive Strategies for Protecting Your Brand in the Online Arena. |
| 260 | |a New York : |b Amacom, |c Sept. 2003. | ||
| 300 | |a 1 online resource (272 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 521 | |a Trade |b Amacom. | ||
| 505 | 0 | |a Preliminaries; Contents; Preface; Acknowledgments; Introduction; Chapter 1 The Dark Side; Chapter 2 The Opportunities and Threats of Online; Chapter 3 Customer Diversion; Chapter 4 Managing Partner Compliance; Chapter 5 Counterfeits and Gray Markets; Chapter 6 Defending Against Digital Piracy; Chapter 7 The Costs of Compromised Privacy and Security; Chapter 8 Using Online Competitive Intelligence to Outmaneuver Competitor Brands; Chapter 9 How to Use Online Monitoring to Control Your Brand and Capture Revenue; Chapter 10 Constructing Your Plan of Attack; Chapter 11 Mobilizing the Forces. | |
| 520 | |a The best brands attract the most (unwanted) attention. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Trademark infringement. | |
| 650 | 0 | |a Electronic commerce. | |
| 650 | 0 | |a Product management. | |
| 650 | 6 | |a Produits de marque. | |
| 650 | 6 | |a Marques de commerce |x Contrefaçon. | |
| 650 | 6 | |a Commerce électronique. | |
| 650 | 6 | |a Produits commerciaux |x Gestion. | |
| 650 | 7 | |a Brand name products. |2 fast |0 (OCoLC)fst00837883 | |
| 650 | 7 | |a Electronic commerce. |2 fast |0 (OCoLC)fst00906906 | |
| 650 | 7 | |a Product management. |2 fast |0 (OCoLC)fst01078225 | |
| 650 | 7 | |a Trademark infringement. |2 fast |0 (OCoLC)fst01153886 | |
| 776 | 0 | 8 | |i Print version: |z 9780814407547 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/0814407544/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL243012 | ||
| 994 | |a 92 |b IZTAP | ||