Cargando…
Burning the ships : intellectual property and the transformation of Microsoft /
At the start of this decade, Microsoft was on the defensive--beset on all sides by anti-trust suits and costly litigation, and viewed by many in the technology industry as a monopolist and market bully. How was it going to survive and succeed in the emerging new era of "open innovation," w...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
©2009.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- BURNING THE SHIPS: Intellectual Property and the Transformation of Microsoft; Contents; About the Authors; Acknowledgments; Introduction; Chapter 1: The Collaboration Imperative; Chapter 2: Like Cortez Burning His Ships; Chapter 3: Money Isn't Money Anymore; Chapter 4: A Very Secret Mission; Chapter 5: Leadership Starts at the Top; Chapter 6: The Road Ahead (with Apologies to Bill Gates); Index.