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The definitive business plan : the fast-track to intelligent business planning for executives and entrepreneurs /
"Truly a practical guide to better business planning. The book is friendly and easy to read. It is especially helpful in developing the correct thought process, which is so essential to effective strategic planning. An indispensable corporate tool." Peter N. Tan, Senior Vice President, Ham...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Harlow, England ; New York :
Financial Times Prentice Hall,
2007.
|
| Edición: | Rev. 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover
- The definitive business plan
- Contents
- About the author
- Acknowledgements
- Foreword
- Introduction to the First Edition
- Introduction to the Revised Second Edition
- Symbols used
- What's it all about?
- Have you heard the one about ...
- Who should read this book
- A quick fix or a longer-term tool?
- What is a plan anyway?
- Why bother?
- Key objectives for your plan
- Your target audience
- Ten steps to a successful business plan
- Don't trust consultants
- Who writes the business plan?
- How to use this book
- A winning presentation
- A concise communication
- Computer software
- Make it feel good
- First thoughts on layout
- Creating an outline document
- Getting down to it
- Why?
- When you don't want to be a big fish
- What to do if you have several businesses
- Your list of contents
- The executive summary
- The conclusion
- Responsibilities
- and the timetable
- Be a SWOT
- Where now?
- Know yourself
- Taking stock
- Start with the basics
- The central objective
- Are you visionary?
- How did you arrive here?
- Some numbers to please the bankers
- Building up value
- The all-important management team
- Business organization
- Business infrastructure
- Products and services
- Core competencies
- The next step
- Know the world
- For or against you?
- The next steps
- Collecting information
- Understanding the world at large
- Business partners
- The market
- what you are fighting for
- The industry
- what you are up against
- Competitive advantages
- Now write about it
- Moving on
- The core of your plan
- A strategy and an operating plan
- Portfolio strategy
- what businesses should you have?
- Business strategies to satisfy your desires
- Strategies for department managers
- Resource requirements
- Strategic objectives
- Documenting the strategy
- Creating an operating plan
- Documenting the operating plan
- Onwards
- About these numbers
- 'The time has come', the walrus said, ' to speak of other things'
- Varying views of the same numbers
- The way that bean counters think
- The planning horizon
- Looking back
- Estimating the present
- Crystal ball gazing
- Software tools
- Putting it to good use
- Getting to gross profit
- Breathe easily
- Forecasting sales volumes
- The big picture
- the economy
- Up close and personal
- industry and product demand
- Pulling it all together
- Cost of sales
- Gross profit
- Writing it up
- Getting to net profit
- Where the money goes
- Capital spending
- Capital assets that you already own
- Capital assets that you want
- Accounting for fixed assets
- Operating expenditure
- Net profit
- Other income and expenditure
- Moving on
- Funding the business
- Balancing your cheque book
- Balance sheets and cash flow mechanics
- Balance sheet headings
- Producing the paper
- Watching cash flow
- Using a surplus
- Getting it funded
- Debt or equity?