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Pricing for profit : how to command higher prices for your products and services /

Few businesses are compensated well for the value they provide.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Furtwengler, Dale
Autor Corporativo: American Management Association
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, 2010.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 0 |a Pricing for profit :  |b how to command higher prices for your products and services /  |c Dale Furtwengler. 
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300 |a 1 online resource (xii, 208 pages) 
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505 0 |a Contents; Acknowledgments; Introduction; 1 Ignorance Isn't Bliss: It's EXPENSIVE; 2 Know Thyself ... and You'll Know Others, Too; 3 Elementary School Math: Quantifying Value; 4 Customers' Delight: Discovering the Value; 5 Icing on the Cake: Bundling for Greater Profits; 6 Avoiding No: Using Options to Close the Sale; 7 Value as a Marketing Tool: Attracting the Right Buyers; 8 The Value Trap: Avoiding the Pitfalls of Change; 9 The Economy: It Just Doesn't Matter!; 10 Make More, Work Less; Notes; Index. 
520 |a Few businesses are compensated well for the value they provide. 
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650 0 |a Pricing. 
650 0 |a Markup. 
650 0 |a Marketing. 
650 2 |a Marketing 
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650 6 |a Marge bénéficiaire. 
650 6 |a Marketing. 
650 7 |a marketing.  |2 aat 
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650 7 |a Markup  |2 fast 
650 7 |a Pricing  |2 fast 
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