Socialnomics : how social media transforms the way we live and do business /

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"This book does not need to be read from start to finish like a sultry novel, nor should it be. Rather, it provides useful insight into changes in macro trends, behaviors, and constructs as a result of social media. Just like social media itself, this book is written in sporadically digestible...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Qualman, Erik, 1972-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, ©2009.
Colección:Listen Alaska.
Temas:
Internet marketing.
Social media.
Social networks.
Electronic commerce.
Marketing sur Internet.
Médias sociaux.
Réseaux sociaux.
Commerce électronique.
social media.
POLITICAL SCIENCE > Economic Conditions.
BUSINESS & ECONOMICS > Economics > Comparative.
BUSINESS & ECONOMICS > Economic Conditions.
BUSINESS & ECONOMICS > Economic History.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction: It's a people-driven economy, stupid
  • Word of mouth goes world of mouth
  • Social media = preventative behavior
  • Social media = braggadocian behavior
  • Obama's success driven by social media
  • I care more about what my neighbor thinks than what Google thinks
  • Death of social schizophrenia
  • Winners and losers in a 140-character world
  • Next step for companies and the "glass house generation"
  • Socialnomics summary.

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