The new community rules : marketing on the social web /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Weinberg, Tamar
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Beijing ; Sebastopol, CA : O'Reilly, 2009.
Edición:1st ed.
Temas:
Internet marketing.
Social media > Economic aspects.
Online social networks > Economic aspects.
Electronic commerce.
Marketing sur Internet.
Médias sociaux > Aspect économique.
Réseaux sociaux (Internet) > Aspect économique.
Commerce électronique.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • 1. An introduction to social media marketing
  • 2. Goal setting in a social environment
  • 3. Achieving social media mastery: networking and implementing strategy
  • 4. Participation is marketing: getting into the game
  • 5. Using blogs to communicate, influence, and learn from your constituents
  • 6. Microblogging magic: how Twitter can transform your business
  • 7. Getting social: Facebook, MySpace, LinkedIn, and other social networks
  • 8. Informing your public: the informational social networks
  • 9. Leaving your mark: how to rock the social bookmarking space
  • 10. Social news brings you page views
  • 11. New media tactics: photography, video, and podcasting
  • 12. Sealing the deal: putting it all together.

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