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OR_ocn437345908 |
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OCoLC |
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20231017213018.0 |
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m o d |
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090922t20082009nyua obf 001 0 eng d |
| 040 |
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|a UMI
|b eng
|e pn
|c UMI
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|d CEF
|d OCLCQ
|d NHM
|d OCLCQ
|d OCLCF
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| 019 |
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|a 1088915160
|a 1105894164
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| 020 |
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|a 9780071591348
|q (hardcover)
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| 020 |
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|a 0071591346
|q (hardcover)
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|a AU@
|b 000046641081
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|a CHBIS
|b 006150402
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|a CHBIS
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|a CHSLU
|b 001105797
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|a CHVBK
|b 171315731
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|a (OCoLC)437345908
|z (OCoLC)1088915160
|z (OCoLC)1105894164
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| 037 |
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|a CL0500000048
|b Safari Books Online
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| 050 |
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|a HF5415.15
|b .H335 2009
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| 049 |
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|a UAMI
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| 100 |
1 |
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|a Haines, Steven.
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| 245 |
1 |
4 |
|a The product manager's desk reference /
|c Steven Haines.
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| 260 |
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|a New York :
|b McGraw-Hill,
|c 2008, ©2009.
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| 300 |
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|a 1 online resource (xxxix, 704 pages) :
|b illustrations
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
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|a data file
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| 504 |
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|a Includes bibliographical references (pages 685-688) and index.
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0 |
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|a Print version record.
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0 |
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|a Introduction. The Accidental Profession -- Module 1. Foundational Elements for Product Management -- Ch. 1. What Is Product Management? -- Ch. 2. The Product Master Plan -- Ch. 3. Leadership: Creating Influence -- Ch. 4. Cross-Functional Product Teams: Getting Things Done -- Ch. 5. Decision Making: What's Next? -- Ch. 6. Finance for the Product Manager: Keeping Score -- Module 2. Making the Market Your Primary Focus -- Ch. 7. The Playing Field and the Players: Analyzing the Industry and Competition -- Ch. 8. Finding Markets to Conquer by Understanding Customer Needs and Market Segments -- Ch. 9. Preparing to Set Your Mileposts: Forecasting for the Product Manager -- Ch. 10. Strategic Product Planning: The Inflection Point -- Module 3. The Start of the Product's Journey and the New Product Development Process -- Ch. 11. Making a Molehill out of a Mountain: The Concept Phase -- Ch. 12. Is There Really a Business Here? Assessing Feasibility -- Ch. 13. Appearances Are Everything: Defining the Product -- Ch. 14. Justifying Product Investments: The Business Case -- Ch. 15. Synchronizing the Gears: The Marketing Plan for the Product -- Ch. 16. Execution and Oversight during Product Development -- Ch. 17. Introducing the Product and Orchestrating the Launch -- Module 4. Continuing the Journey: Post-Launch Product Management -- Ch. 18. Auditing Results after the Launch -- Ch. 19. Post-Launch Product Management: Running the Business -- Ch. 20. Life Cycle Product Portfolio Management -- Ch. 21. Enough's Enough! Discontinuing the Product -- Module 5. Professionalizing Product Management -- Ch. 22. Charting Your Career -- Ch. 23. Organizing for Product Management -- Module 6. The Product Manager's Tool Box.
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| 590 |
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
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| 650 |
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0 |
|a Product management
|v Handbooks, manuals, etc.
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| 650 |
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0 |
|a Marketing
|v Handbooks, manuals, etc.
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| 650 |
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0 |
|a Product differentiation.
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| 650 |
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0 |
|a Business forecasting.
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| 650 |
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0 |
|a New products.
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| 650 |
|
6 |
|a Produits commerciaux
|x Gestion
|v Guides, manuels, etc.
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| 650 |
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6 |
|a Marketing
|v Guides, manuels, etc.
|
| 650 |
|
6 |
|a Produits commerciaux
|x Différenciation.
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| 650 |
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6 |
|a Prévision commerciale.
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| 650 |
|
7 |
|a Business forecasting
|2 fast
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| 650 |
|
7 |
|a Marketing
|2 fast
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| 650 |
|
7 |
|a New products
|2 fast
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| 650 |
|
7 |
|a Product differentiation
|2 fast
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| 650 |
|
7 |
|a Product management
|2 fast
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| 650 |
|
7 |
|a Produktmanagement
|2 gnd
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| 650 |
|
7 |
|a Marketing
|2 gnd
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| 655 |
|
7 |
|a handbooks.
|2 aat
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| 655 |
|
7 |
|a Handbooks and manuals
|2 fast
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| 655 |
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7 |
|a Handbooks and manuals.
|2 lcgft
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| 655 |
|
7 |
|a Guides et manuels.
|2 rvmgf
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| 776 |
1 |
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|z 0071591354
|z 9780071591355
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| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9780071591348/?ar
|z Texto completo (Requiere registro previo con correo institucional)
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| 994 |
|
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|a 92
|b IZTAP
|
