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Selling luxury : connect with affluent customers, create unique experiences through impeccable service, and close the sale /

Praise for Selling Luxury "Geneviève and Robin have brought together their talents to create a book that gives all Sales Ambassadors the fundamentals in selling and building customer loyalty."--Hamida Belkadi, CEO, De Beers Diamond Jewellers, USA "Selling Luxury is filled with ways o...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lent, Robin
Otros Autores: Tour, Geneviève
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, ©2009.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Selling Luxury: Lessons from Cartier, Lexus, The Four Seasons, Piaget, Dior, Moet Hennessy, and Other Luxury Brands; Contents; Foreword by Alain-Dominique Perrin; Acknowledgments; Introduction; Part One: Initial Thoughts; Part Two: The Frame of Mind of the Sales Ambassador; Part Three: The Savoir-Faire of the Sales Ambassador; Part Four: Preparing to Sell; Part Five: Welcoming and Discovering the Customer; Part Six: Proposing, Romancing, and Handling Objections; Part Seven: Concluding and Making Additional Sales; Part Eight: Building Customer Loyalty; Conclusion; Index