Selling luxury : connect with affluent customers, create unique experiences through impeccable service, and close the sale /
Praise for Selling Luxury "Geneviève and Robin have brought together their talents to create a book that gives all Sales Ambassadors the fundamentals in selling and building customer loyalty."--Hamida Belkadi, CEO, De Beers Diamond Jewellers, USA "Selling Luxury is filled with ways o...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Otros Autores: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Hoboken, N.J. :
Wiley,
©2009.
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Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Selling Luxury: Lessons from Cartier, Lexus, The Four Seasons, Piaget, Dior, Moet Hennessy, and Other Luxury Brands; Contents; Foreword by Alain-Dominique Perrin; Acknowledgments; Introduction; Part One: Initial Thoughts; Part Two: The Frame of Mind of the Sales Ambassador; Part Three: The Savoir-Faire of the Sales Ambassador; Part Four: Preparing to Sell; Part Five: Welcoming and Discovering the Customer; Part Six: Proposing, Romancing, and Handling Objections; Part Seven: Concluding and Making Additional Sales; Part Eight: Building Customer Loyalty; Conclusion; Index