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Selling luxury : connect with affluent customers, create unique experiences through impeccable service, and close the sale /
Praise for Selling Luxury "Geneviève and Robin have brought together their talents to create a book that gives all Sales Ambassadors the fundamentals in selling and building customer loyalty."--Hamida Belkadi, CEO, De Beers Diamond Jewellers, USA "Selling Luxury is filled with ways o...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
©2009.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Lent, Robin. | |
| 245 | 1 | 0 | |a Selling luxury : |b connect with affluent customers, create unique experiences through impeccable service, and close the sale / |c Robin Lent and Geneviève Tour. |
| 260 | |a Hoboken, N.J. : |b Wiley, |c ©2009. | ||
| 300 | |a 1 online resource (xvii, 158 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 500 | |a Includes index. | ||
| 500 | |a "Selling luxury first appeared in 2006 under the title of The great 88"--Title page verso | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a Praise for Selling Luxury "Geneviève and Robin have brought together their talents to create a book that gives all Sales Ambassadors the fundamentals in selling and building customer loyalty."--Hamida Belkadi, CEO, De Beers Diamond Jewellers, USA "Selling Luxury is filled with ways of exceeding each client's expectations through offering a service that surprises and delights." - Aaron Simpson, Group Executive Chairman, Quintessentiall What does it take to sell high-end luxury creations to the richest clients in the world? In Selling Luxury, Robin Lent and Genevieve Tour, with thirty years of combined experience, share their savoir-faire. You'll also pick up tips from multi-million dollar luxury sales professionals who will help you understand the complexities of the universe of luxury. Selling Luxury will show you how a salesperson can acquire Sales Ambassador status by offering the impeccable service associated with the world's most prestigious brands. | ||
| 505 | 0 | |a Selling Luxury: Lessons from Cartier, Lexus, The Four Seasons, Piaget, Dior, Moet Hennessy, and Other Luxury Brands; Contents; Foreword by Alain-Dominique Perrin; Acknowledgments; Introduction; Part One: Initial Thoughts; Part Two: The Frame of Mind of the Sales Ambassador; Part Three: The Savoir-Faire of the Sales Ambassador; Part Four: Preparing to Sell; Part Five: Welcoming and Discovering the Customer; Part Six: Proposing, Romancing, and Handling Objections; Part Seven: Concluding and Making Additional Sales; Part Eight: Building Customer Loyalty; Conclusion; Index | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Customer services. | |
| 650 | 0 | |a Affluent consumers. | |
| 650 | 0 | |a Luxury goods industry. | |
| 650 | 6 | |a Service à la clientèle. | |
| 650 | 6 | |a Consommateurs riches. | |
| 650 | 6 | |a Produits de luxe |x Industrie. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Affluent consumers |2 fast | |
| 650 | 7 | |a Customer services |2 fast | |
| 650 | 7 | |a Luxury goods industry |2 fast | |
| 700 | 1 | |a Tour, Geneviève. | |
| 700 | 1 | |a Lent, Robin. |t Great 88. | |
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