Inside the mind of the shopper : the science of retailing /

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What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper: The Science of Retailing, world-renowned retail consultant Dr. Herb Sorensen, Ph. D. uncovers the truth about the retail shopper and rips away the my...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sorensen, Herb, 1944-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : Wharton School Pub., ©2009.
Temas:
Retail trade.
Consumer behavior.
Marketing.
Stores, Retail > Design and construction.
Marketing
Commerce de détail.
Consommateurs > Comportement.
marketing.
Consumer behavior
Retail trade
Stores, Retail > Design and construction
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • The quick trip : eighty percent of shopper time is wasted
  • Three moments of truth and three currencies
  • In-store migration patterns : where shoppers go and what they do
  • Active retailing : putting products into the path of shoppers
  • Brands, retailers, and shoppers : why the long tail is wagging the dog
  • The quick trip paradox : an interview with Unilever's Mike Twitty
  • Integrating online and offline retailing : an interview with professors Peter Fader (the Wharton School) and Wendy Moe (University of Maryland)
  • Multicultural retailing : an interview with Emil Morales, senior vice president of TNS Multicultural
  • Insights into action : a retailer responds : an interview with Mark Heckman of Marsh Supermarkets
  • Conclusions : the Internet goes shopping.

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