Yahoo! Web analytics : tracking, reporting, and analyzing for data-driven insights /

"Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!'s free Web analytics tool . This detailed resource from Yahoo!'s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secr...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mortensen, Dennis R., 1972-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, Ind. : Wiley Pub., ©2009.
Colección:Serious skills.
Temas:
Yahoo! Web analytics.
Web usage mining > Computer programs.
Internet users > Statistics > Data processing.
Web sites > Statistics > Data processing.
Consumers' preferences > Data processing.
Analyse du comportement des internautes > Logiciels.
Internautes > Statistiques > Informatique.
Sites Web > Statistiques > Informatique.
Consommateurs > Préférences > Informatique.
COMPUTERS > Digital Media > General.
COMPUTERS > Web > User Generated Content.
COMPUTERS > Interactive & Multimedia.
COMPUTERS > Web > Site Design.
Internet users.
Web sites.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover
  • Foreword
  • Acknowledgments
  • About the Author
  • Contents
  • Introduction
  • Who Should Read This Book?
  • Book Companion Websites
  • Contacting the Author
  • Part I: Advanced Web Analytics Installation
  • Chapter 1: Getting Started
  • Chapter 2: Content and Advanced Conversion Tracking
  • Chapter 3: Enterprise Campaign Tracking
  • Chapter 4: Merchandising Tracking and Reporting
  • Chapter 5: Advanced Instrumentation
  • Part II: Utilizing an Enterprise Web Analytics Platform
  • Chapter 6: Working with Report Results
  • Chapter 7: Customizing Report Results
  • Chapter 8: Using Basic Reports as Templates for Customization
  • Chapter 9: Using Dashboards
  • Chapter 10: Distinctive Reports and Usage
  • Part III: Actionable Insights
  • Chapter 11: Paid Search Analysis and Optimization
  • Chapter 12: Form Analysis and Optimization
  • Chapter 13: Content Optimization and Competitive Analysis
  • Dashboard Examples
  • Appendix: Yahoo! Web Analytics Web Services API
  • API Framework
  • API Calls
  • Index.

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