The business-oriented CIO : a guide to market-driven management /

The Business-Oriented CIO: A Guide to Market-Driven Management introduces the Market Driven Management approach, which applies and adapts some of the best for-profit business thinking for use by CIOs and IT managers. IT departments are integral parts of businesses; if the electronic components like...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Tillmann, George
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, ©2008.
Temas:
Chief information officers.
Information technology > Management.
Business planning.
Information technology > Economic aspects.
Consumer satisfaction > Economic aspects.
Chefs des services de l'information.
Technologie de l'information > Gestion.
Technologie de l'information > Aspect économique.
Consommateurs > Satisfaction > Aspect économique.
BUSINESS & ECONOMICS > Information Management.
BUSINESS & ECONOMICS > Knowledge Capital.
Business planning
Chief information officers
Information technology > Economic aspects
Information technology > Management
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • THE BUSINESS-ORIENTED CIO: A Guide to Market-Driven Management; Contents; Preface; Acknowledgments; Part I: THE FUNDAMENTALS; Chapter 1: In Search of Overhead Heroes; Chapter 2: IT Governance; Chapter 3: IT Strategy and Planning; Chapter 4: Portfolio Management; Part II: LEARNING FROM THE BEST; Chapter 5: Customer Management; Chapter 6: Market Intelligence; Chapter 7: Service-Offering Management; Chapter 8: Performance Management; Part III: PUSHING THE ENVELOPE; Chapter 9: Organizational Competencies; Chapter 10: In Search of Customer Service; Chapter 11: Local Heroes; Index.

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