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Creativity unlimited : thinking inside the box for business innovation /
Flying in the face of current thinking, this book suggests that we do not need to 'think outside the box' in our quest for creativity, rather we should rethink the way we look 'inside the box'. This idea will resonate only too well with those who have endeavoured to be creative b...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés Swedish |
| Publicado: |
Chichester, England ; Hoboken, N.J. :
J. Wiley & Sons,
©2008.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Creativity Unlimited: Thinking Inside the Box for Business Innovation; Contents; Acknowledgements; 1: Why this book?; PART I: It ' s About Success; 2: Why creativity?; 3: Are you creative?; 4: Why is creativity so important?; 5: Isn ' t creativity dangerous?; PART II: Think Inside the Box; 6: What is creativity?; 7: The creative result; 8: The creative process; 9: The creative person; 10: Thinking inside the box; PART III: Expanding the Box; 11: The four walls of the box; 12: The first wall: conventions and rules; 13: The second wall: common sense; 14: The third wall: physiology.