E-riches 2.0 : next-generation marketing strategies for making millions online /

Powerful Internet marketing strategies for e-commerce success!

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fox, Scott C.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : American Management Association, ©2009.
Temas:
Small business > Management.
Small business marketing.
Internet marketing.
Electronic commerce.
Petites et moyennes entreprises > Gestion.
Marketing sur Internet.
Commerce électronique.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction. Marketing Your Way to e-Riches
  • pt. 1. 21st Century Marketing: How the Rules Have Changed
  • 1. My 9 Commandments for e-Riches Marketing Success
  • 2. Quick Start Guide to Getting Your Business Online
  • pt. 2. E-Mail: Your #1 Sales Opportunity
  • 3. Today's Best E-Mail Publishing Strategies
  • 4. RSS Feeds: The Revolution Is Being Syndicated
  • 5. Feed-Based E-Mail Services Cut Your Production Time in Half
  • 6. Winning E-Mail List Building Strategies
  • 7. Automatically Make More Money with E-Mail Autoresponders
  • pt. 3. Social Media Marketing Success Strategies
  • 8. Online Viral Marketing: Social Media Offers Word of Mouth on Steroids
  • 9. Social Network Marketing Using Facebook, MySpace, and LinkedIn
  • 10. Build Your Own Social Network Customer Community
  • 11. The Viral Marketing Power of Social Bookmarking and Social News Sites
  • pt. 4. Attracting Customers With Blogs and Microblogs
  • 12. Welcome to the Blogosphere
  • 13. Microblogging with Twitter
  • pt. 5. New Online Public Relations and Promotions Tools
  • 14. The Truth About Public Relations
  • 15. The Public Relations Opportunity Matrix (PROM) System
  • 16. Attracting Customers (and Search Engines) with Online Article Syndication
  • 17. How "Freemiums" Giveaway Promotions Make Money Online
  • pt. 6. Profiting From Online Broadcasting
  • 18. Customers Love Online Video
  • 19. The New Marketing Power of Free Teleseminars and Webinars
  • 20. Online Radio and Podcasts: Guest Interviews or Host Your Own
  • pt. 7. Bonusi Pay-Per-Click Keyword and Affiliate Program Advertising Strategies
  • 21. Increase Your Sales with Search Engine Keyword Advertising
  • 22. Affiliate Program Advertising: Meet Your New Worldwide Salesforce
  • pt. 8. Your Winning Online Marketing Strategy
  • 23. Measuring Your Online Sales Success
  • 24. Differentiation Strategies in a Competitive Online Marketplace
  • Conclusion: Let's Make It Happen
  • App. Recommended Resources and Web Sites.

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