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E-riches 2.0 : next-generation marketing strategies for making millions online /
Powerful Internet marketing strategies for e-commerce success!
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
American Management Association,
©2009.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Fox, Scott C. | |
| 245 | 1 | 0 | |a E-riches 2.0 : |b next-generation marketing strategies for making millions online / |c Scott C. Fox. |
| 260 | |a New York : |b American Management Association, |c ©2009. | ||
| 300 | |a 1 online resource (325 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 313-314) and index. | ||
| 505 | 0 | |a Introduction. Marketing Your Way to e-Riches -- pt. 1. 21st Century Marketing: How the Rules Have Changed -- 1. My 9 Commandments for e-Riches Marketing Success -- 2. Quick Start Guide to Getting Your Business Online -- pt. 2. E-Mail: Your #1 Sales Opportunity -- 3. Today's Best E-Mail Publishing Strategies -- 4. RSS Feeds: The Revolution Is Being Syndicated -- 5. Feed-Based E-Mail Services Cut Your Production Time in Half -- 6. Winning E-Mail List Building Strategies -- 7. Automatically Make More Money with E-Mail Autoresponders -- pt. 3. Social Media Marketing Success Strategies -- 8. Online Viral Marketing: Social Media Offers Word of Mouth on Steroids -- 9. Social Network Marketing Using Facebook, MySpace, and LinkedIn -- 10. Build Your Own Social Network Customer Community -- 11. The Viral Marketing Power of Social Bookmarking and Social News Sites -- pt. 4. Attracting Customers With Blogs and Microblogs -- 12. Welcome to the Blogosphere -- 13. Microblogging with Twitter -- pt. 5. New Online Public Relations and Promotions Tools -- 14. The Truth About Public Relations -- 15. The Public Relations Opportunity Matrix (PROM) System -- 16. Attracting Customers (and Search Engines) with Online Article Syndication -- 17. How "Freemiums" Giveaway Promotions Make Money Online -- pt. 6. Profiting From Online Broadcasting -- 18. Customers Love Online Video -- 19. The New Marketing Power of Free Teleseminars and Webinars -- 20. Online Radio and Podcasts: Guest Interviews or Host Your Own -- pt. 7. Bonusi Pay-Per-Click Keyword and Affiliate Program Advertising Strategies -- 21. Increase Your Sales with Search Engine Keyword Advertising -- 22. Affiliate Program Advertising: Meet Your New Worldwide Salesforce -- pt. 8. Your Winning Online Marketing Strategy -- 23. Measuring Your Online Sales Success -- 24. Differentiation Strategies in a Competitive Online Marketplace -- Conclusion: Let's Make It Happen -- App. Recommended Resources and Web Sites. | |
| 520 | |a Powerful Internet marketing strategies for e-commerce success! | ||
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Small business |x Management. | |
| 650 | 0 | |a Small business marketing. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Electronic commerce. | |
| 650 | 6 | |a Petites et moyennes entreprises |x Gestion. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Commerce électronique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Telemarketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Mail Order. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Direct. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a Electronic commerce. |2 fast |0 (OCoLC)fst00906906 | |
| 650 | 7 | |a Internet marketing. |2 fast |0 (OCoLC)fst00977272 | |
| 650 | 7 | |a Small business |x Management. |2 fast |0 (OCoLC)fst01121306 | |
| 650 | 7 | |a Small business marketing. |2 fast |0 (OCoLC)fst01121328 | |
| 776 | 0 | 8 | |i Print version: |a Fox, Scott C. |t E-riches 2.0. |d New York : American Management Association, ©2009 |z 9780814414620 |z 0814414621 |w (DLC) 2009003054 |w (OCoLC)276334365 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780814414620/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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