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|a Search engine optimization for dummies /
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|a 3rd ed.
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|a Hoboken, N.J. :
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|a Includes index.
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|a pt. I. Search Engine Basics -- Ch. 1. Surveying the Search Engine Landscape -- Ch. 2. Your One-Hour Search Engine -- Friendly Web Site Makeover -- Ch. 3. Planning Your Search Engine Strategy -- Ch. 4. Making Your Site Useful and Visible -- pt. II. Building Search Engine -- Friendly Sites -- Ch. 5. Picking Powerful Keywords -- Ch. 6. Creating Pages That Search Engines Love -- Ch. 7. Avoiding Things That Search Engines Hate -- Ch. 8. Dirty Deeds, Done Dirt Cheap -- Ch. 9. Bulking Up Your Site -- Competing with Content -- Ch. 10. Finding Traffic via Geo-Targeting -- pt. III. Adding Your Site to the Indexes and Directories -- Ch. 11. Getting Your Pages into the Search Engines -- Ch. 12. Submitting to the Directories -- Ch. 13. Buried Treasure -- More Great Places to Submit Your Site -- pt. IV. After You've Submitted Your Site -- Ch. 14. Using Link Popularity to Boost Your Position -- Ch. 15. Finding Sites to Link to Yours -- Ch. 16. Even More Great Places to Get Links -- Ch. 17. Using Shopping Directories and Retailers -- Ch. 18. Paying Per Click -- pt. V. The Part of Tens -- Ch. 19. Ten-Plus Ways to Stay Updated -- Ch. 20. Ten Myths and Mistakes -- Ch. 21. Ten-Plus Useful Things to Know -- App. Staying Out of Copyright Jail.
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|a Looks at the basics of search engines and describes how to build a search-engine-friendly site, ways to add a site to indexes and databases, and using and finding links.
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504 |
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|i Print version:
|a Kent, Peter, 1957-
|t Search engine optimization for dummies.
|b 3rd ed.
|d Hoboken, N.J. : Wiley, ©2008
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